Product Configuration and Virtual Reality in the Furniture Trade

Furniture retailers, especially in the middle and upper price segments, are operating with a high percentage of configurable and custom-made furniture that is made especially for the customer and has corresponding delivery times.

These complex home furnishings are sold today mainly by specially trained employees. Who is not familiar with the situation where proposals are “worked out” from an overview of elements and a price list, in which the customer’s imagination is put to a hard test?

Product configuration in 3D can be used very well as a central sales tool on the sales floor, especially in combination with the sample products available there. By using Virtual Reality, the salesperson no longer has to overtax the imagination of their customers. In addition, 3D configuration is also a recommended online sales aid in eCommerce. Read more ....









Sepia GmbH & Co. KG

Ernst-Gnoss-Strasse 22
D-40219 Düsseldorf  - Germany

Phone: +49 211 51 419 75
Fax: +49 211 51 419 65 

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